More than just a Faze - Reading Post Article

Faze recently featured in the Reading Post - Reading and Berkshire's best business newspaper.

A Group of young entrepreneurs are hoping their colour-changing T-shirts are going to be the hottest fashion items at the Reading Festival this year.

Faze is a company set up by eight 16- and 17-year-old lower sixth formers to be run alongside their schoolwork as part of the Young Enterprise Scheme

.Their firm is doing so well selling the thermochromic T-shirts, that change colour with sunshine or body heat, that they have qualified for the Young Enterprise Scheme’s Berkshire finals to be held on May 8.

Young Enterprise is the largest business and enterprise educational charity. Every year they help more than 300,000 young people learn about business and the world of work under the guidance of a network of 5,000 volunteers from 3,500 companies.

The teenagers who all attend Downe House School in cold Ash, Newbury, have aimed their products at all age groups but are particularly popular among 18- to 25-year-olds.

They already have a good choice of colours ranging from those that change from blue to white to those that go from a vibrant purple to pink.

There is also a new orange to yellow combination being introduced for the summer – very much the colours for 2014.

Faze also has plans to expand its range and offer colour changing nail varnish as well as bikinis that change colour in the water.

The Faze T-shirts cost £18 each and can be bought online at www.fazetshirts.co.uk.

Managing director Emilia Hewlett said: “We have all gained so much already through the Young Enterprise programme.“As well as learning about the basic skills that are needed for running a company we now have experience in sourcing and dealing with suppliers and in various sales and marketing techniques, including the many different ways that social media can be used to promote a business.“We have also had to learn about budgeting and managing our cash flow as well as the vital teamwork skills needed to build a successful company.“There have definitely been some difficult moments and some harsh lessons to learn along the way but overall it has been hugely rewarding as well as extremely enjoyable.”

Independent research carried out in 2012 found that alumni of Young Enterprise’s company & Start Up programmes were almost twice as likely to set up businesses later in life.

One of Young Enterprise’s biggest supporters is one of the world’s most successful entrepreneurs, Richard Branson. He said: “This organisation is playing a vital part in creating the next generation of great entrepreneurs."

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